“It is possible to make more money from ethanol than from sugar,” states the head of ethanol sales for Crop Energies, Boris Hinz. He is referring to the current European situation in which ethanol is being added to gasoline in larger percentages. Plus, demand for the use of clean burning and sustainable fuels is already an issue which concerns the European consumer.
Currently, Crop Energies has three factories which are able to produce 700 thousand cubic meters of ethanol and have the capacity for more production. Besides ethanol, they also produce sub-products such as pelletized and liquid protein and even excess CO2 production is used in the mineral water industry. The group purchases ethanol mainly to be added to gasoline and are exporting the product to the United States. In another use of by products, they enrich diesel oil with vegetable oil.
The German market is especially promising since there are plans to raise the E10 (gasoline with 10% ethanol) to E15. The major barrier so far is cultural. “There are 3 million cars in Germany which are not compatible with ethanol. There is an erroneous belief that ethanol will damage car engines, mainly due to misinformation,” states Boris Hinz. “Someone who has a car worth 40 thousand Euros hesitates to use a fuel which may damage the motor. This means we need to develop a marketing strategy,” Mr. Hinz added. But the executive believes that this way of thinking is changing, based upon statistics.
“At the beginning of the year, 20% of car owners already used fuel with E10, and shortly this will grow to 30%. In two years’ time, things will be much better,” he predicts. Expectations are that by yearend, 110 million cubic meters of ethanol will be sold in Germany. “The USA, who are worldwide leaders in ethanol production are anxious to enter this market, but their costs are not competitive because production from corn is more expensive. That makes the marketplace more favorable for Brazil,” Mr. Hinz concluded.
Currently, Crop Energies has three factories which are able to produce 700 thousand cubic meters of ethanol and have the capacity for more production. Besides ethanol, they also produce sub-products such as pelletized and liquid protein and even excess CO2 production is used in the mineral water industry. The group purchases ethanol mainly to be added to gasoline and are exporting the product to the United States. In another use of by products, they enrich diesel oil with vegetable oil.
The German market is especially promising since there are plans to raise the E10 (gasoline with 10% ethanol) to E15. The major barrier so far is cultural. “There are 3 million cars in Germany which are not compatible with ethanol. There is an erroneous belief that ethanol will damage car engines, mainly due to misinformation,” states Boris Hinz. “Someone who has a car worth 40 thousand Euros hesitates to use a fuel which may damage the motor. This means we need to develop a marketing strategy,” Mr. Hinz added. But the executive believes that this way of thinking is changing, based upon statistics.
“At the beginning of the year, 20% of car owners already used fuel with E10, and shortly this will grow to 30%. In two years’ time, things will be much better,” he predicts. Expectations are that by yearend, 110 million cubic meters of ethanol will be sold in Germany. “The USA, who are worldwide leaders in ethanol production are anxious to enter this market, but their costs are not competitive because production from corn is more expensive. That makes the marketplace more favorable for Brazil,” Mr. Hinz concluded.
Fonte: ProCana Brasil
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